According to a new survey from the YouGov brand index, Swish now ranks in the top three over the strongest brands in Sweden. The Swedish payment app has now gone from place four last year to place three, close after IKEA and ICA.
“It’s fantastic to get an award like this! Swish has had an eventful beginning of the year, and the other half will be at least as full of happenings. Awards like this show that we are going in the right direction, and I’m proud of what we have accomplished” says Pär Ekroth, marketing manager at Swish.
Swish began 2019 with reaching one billion payments made, and shortly thereafter the app reached seven million users.
About the survey
The survey was conducted during the period between July 1, 2018 and June 30, 2019, and has daily measured about 300 brands based on the image parameters quality, general impression, value for money, recommendation, reputation and customer satisfaction.